Allison Baby and Boots
Creating an impactful floor display for Allison Baby and Boots
The Project
We’re proud to share another successful collaboration with Allison Baby, a valued long-term partner. This project saw the creation of a standout retail display for their Joie product range, rolled out across Boots stores throughout the UK.
Thanks to our ongoing relationship and deep understanding of their brand, Allison Baby entrusted us to manage the entire process from design development to final installation; ensuring a smooth and stress-free experience.
The Brief
Allison Baby’s US-based design team provided the initial creative concepts. Our task was to bring those ideas to life – transforming design drawings into practical, durable, and beautiful in-store displays.
We developed full construction drawings, carefully selected materials, and handled every detail required for production and installation. With 36 different Boots store layouts to accommodate, flexibility in design was essential – and we made it happen.
The Challenge
To make things easy for Allison Baby, we took full responsibility for managing logistics, communication, and approvals with Boots. Acting as the main point of contact, we ensured everything ran smoothly behind the scenes so our client could stay focused on their brand, not the day-to-day complexities of rollout.
We produced detailed 3D layout drawings for every store and built full-size prototypes to validate the design. These were approved by both Allison Baby and Boots, giving everyone full confidence moving into production.
We also managed all required Health & Safety testing according to Boots Retail Furniture Guidelines, including topple, push, and weight deflection tests. The prototype passed with flying colours, meeting the durability and safety needs of high-traffic retail environments.
The Result
With just six weeks to complete manufacturing and installation, we took a phased approach, building and installing each set individually so the schedule could move continuously forward. This strategy gave us the agility to meet tight timelines without compromising on quality.
We synchronized closely with Allison Baby’s merchandising team, allowing them to follow immediately after each installation and ensure the displays were fully stocked and met their exacting standards. By coordinating every step, we made the rollout effortless for everyone.
Allison Baby and Boots were delighted with the result. In fact, other retailers who saw the displays have already expressed interest in commissioning similar projects.
Let’s Make it Easy
Talk to our expert team today and discover out how Merit Display can take the pressure off your next retail display project – from concept to completion.
