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Creative Strategy to Encapsulate Citroen’s Culture

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All, Bespoke Exhibition Stands, Case Study

We focused on making the stand an unforgettable experience

A creative strategy and effective space planning allowed us to encapsulate the Citroen culture and brand within a hive of activity at the CV Show.

Citroen had very detailed brand guidelines for their events programme and were seeking a company that could combine that with creative strategy and know-how to develop a high impact exhibition stand.

Citroen and Peugeot Exhibition Stand by Merit Display

Citroen Exhibition Stand, Classic Citroen

We focused on making the stand an unforgettable experience and not just a demonstration of the vehicles and their features. This included:

  1. Clear strategic stand layout guided by event insights.
  2. Strong brand features.
  3. Activity-based areas.
  4. Welcoming hospitality.

Citroen Exhibition Stand, Information Point

Citroen Exhibition, Connected Signage

Citroen Exhibition Stand by Merit Display

Peugeot and Citroen – https://www.groupe-psa.com/en/automotive-group/

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