Creative Strategy to Encapsulate Citroen’s Culture
We focused on making the stand an unforgettable experience
A creative strategy and effective space planning allowed us to encapsulate the Citroen culture and brand within a hive of activity at the CV Show.
Citroen had very detailed brand guidelines for their events programme and were seeking a company that could combine that with creative strategy and know-how to develop a high impact exhibition stand.
We focused on making the stand an unforgettable experience and not just a demonstration of the vehicles and their features. This included:
- Clear strategic stand layout guided by event insights.
- Strong brand features.
- Activity-based areas.
- Welcoming hospitality.
Peugeot and Citroen – https://www.groupe-psa.com/en/automotive-group/