Online exhibition guide. U is for …
Unless you’re attending the Defence and Security Equipment International show, it’s unlikely your manner of dress will include a tunic with coloured piping, striped trousers, braiding, assorted medals, and a peaked cap.
Even then, you might look a bit odd!
Nonetheless, uniformity in your clothing will make a good impression on your stand. That can be smart suits, branded clothing, or garments worn within your business.
The main consideration should be consistency and relevance that will resonate with your target market.