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Website

When British computer scientist Sir Tim Berners-Lee invented the World Wide Web in 1989, he probably had no idea just how wide its usage and sophistication would become.

But it’s thanks to him that you have a freely-accessible website and customers how can connect through it.

Your virtual shop window should also be used to raise awareness of your participation in exhibitions and can include mechanisms to encourage engagement.

For example, you can use web forms to allow visitors to book appointments at the event or you can run a website competition that has stand attendance as a required stage.

Welcome

It’s said you have just seven seconds to make a strong first impression. Therefore, all members of your team should be coached in welcoming visitors to your stand.

The main points are:

• Smile warmly.
• Offer a handshake (but not too firm).
• Introduce yourself clearly.
• Maintain eye contact.
• Listen and remember their name.
• Look smart and professional.
• Workshops.

The definition of a workshop is “a meeting at which a group of people engage in intensive discussion and activity on a particular subject or project”.

The event variety isn’t quite so intense but a workshop or speaking slot still provides you with a great opportunity to present yourself and your company as being experts in your field.

It is important to focus on sharing useful information and avoiding the sales pitch – that can come later when engaged attendees visit your stand.

You should also make the title of the workshop as enticing as possible – for inclusion in the show guide and within other pre-show marketing material.

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