The Merit Exhibitor Manual

An online guide for exhibitions, trade shows and events

“The Merit Exhibitor Manual” provides you with the information you need to develop success at exhibitions, trade shows, and events. By using the insights, recommendations, hints, and tips, you will:

• Learn how to enjoy consistent success.
• Discover the variety of elements that make a difference.
• Avoid making costly mistakes.
• Boost the impact made by your exhibition stand.
• Gain a greater number of leads from prospects.
• Achieve your business objectives.

The exhibition manual includes the elements of a successful exhibition strategy in the form of a comprehensive A-Z guide that should be a useful addition to every marketer’s toolkit.

It is sprinkled with additional information, facts, figures, and observations that we hope will inform, interest, amuse, or otherwise make a difference as you use the contents while planning and deploying your exhibition stand strategy.

The Merit Exhibitor Manual is an evolving resource and will be subject to changes from time to time.

See welcome

See amplification

See personas

| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z |