Keycraft | Autumn Fair

Keycraft Autumn Fair 2019

Keycraft was established in 1974 and is still driven by the same ownership and values which reflect the uncompromised level of customer care we have today.

They started as the wholesale pocket money toy supplier to the high street gift shops in a localised area. They have now progressed to supply a global customer base, from the tourist attractions to the high street market, and from the individual retailer to the distribution centres of the large multi-chain organisations.

Keycraft were looking to partner with an exhibition provider who could help them increase engagement and attractions to their exhibition schedule. Merit have been working with Keycraft for over 5 years now and for Autumn Fair 2019 Keycraft a disruptive force within the toy industry. Keycraft wanted an exhibition stand which would working in a number of different sizes but maximising the space for products.

Here at Merit we used our unique methodology of Attract. Engage and Convert to help Keycraft achieve this. They were looking for a stand design which was a completely new concept to what they had before, something upmarket and well designed. To kick things of here at Merit we invited our partners to come to a design workshop where Merit’s design team and Keycraft can mind map ideas and show off what the team have created in VR and get a better feel for what is required.

Keycraft’s main objectives for this project was to create a split space which showed off their new and existing range of products and something different to what everyone in the toy industry had seen. For this, our design team looked at high headers and structured brand hierarchy with the use of bold and clear branding, LED walls, maximising product space and giveaway suggestions.

Overall the final result was a sensation and better, yet the Merit team had completed installation 2 days before the show giving the Keycraft team enough time to get a feel for the stand and place their product on the stand.

Murry Smith – Keycraft’s Marketing Manager had this to say, “Visiting the offices and working through the design concepts live with the design team was very good, this resulted in a very good stand design and saved a lot of time.”

To see how we can do this for your business get in touch with our team today.