10 Amazing Stats Showing the Power of Retail Displays

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10 Amazing Stats Showing the Power of Retail Displays

Introduction

In the competitive world of retail, the power of effective visual merchandising cannot be overstated. Retail displays play a crucial role in capturing customers’ attention, driving sales, and enhancing brand perception. To highlight the impact of retail displays, we have gathered ten top statistics backed by trusted sources. These stats will demonstrate how influential and transformative retail displays can be for businesses.

Not only do retail displays attract customers and boost sales, but they also contribute to creating a memorable brand experience that sets businesses apart from their competitors. By leveraging the power of effective visual merchandising, retailers can establish a strong brand identity and cultivate a loyal customer base, ultimately leading to long-term success in the dynamic retail landscape. Let’s take a look at 10 stats to show the amazing power of retail displays.

1. Over 70% of purchasing decisions are made in-store at the point of sale.

According to a study conducted by POPAI (Point of Purchase Advertising International), over 70% of purchasing decisions are made in-store at the point of sale. This statistic highlights the tremendous influence that retail displays and visual merchandising have on consumers’ buying behaviours. It implies that the shopping environment and the strategic placement of products can significantly sway customers’ choices.

2. 76% of consumers enter a store they have never visited before based on its signs.

According to a study conducted by FedEx Office, a staggering 76% of consumers enter a store they have never visited before solely based on its signs. This statistic emphasises the critical role that signage plays in attracting potential customers and driving foot traffic into retail establishments. Moreover, it highlights the importance of consistent branding. When consumers recognise and connect with a brand’s visual elements, such as logos or colour schemes, they develop a sense of familiarity and trust. This can significantly influence their decision to enter a store they are encountering for the first time.

3. Colour increases brand recognition by up to 80%.

According to a study conducted by the University of Loyola, the strategic use of colour can have a profound impact on brand recognition, increasing it by up to 80%. This finding highlights colour’s significant role in shaping consumers’ perceptions and their ability to recall and identify brands. By carefully selecting and consistently applying colours that align with their brand identity, businesses can enhance their visibility, establish stronger brand recognition, and foster a deeper connection with their target audience.

4. In-store displays have a 10% higher recall rate than digital advertisements.

In-store displays have a 10% higher recall rate than digital advertisements, according to Forbes. This statistic underscores the effectiveness of physical retail displays in capturing consumers’ attention and leaving a lasting impression. Multisensory experience allows customers to interact with products and create a deeper connection. Retailers can maximise brand recognition and product recall, ultimately driving sales and fostering memorable customer experiences.

5. 62% of shoppers purchase items on impulse when attracted to an appealing display.

According to POPAI, 62% of shoppers make impulse purchases when attracted to an appealing display. This statistic highlights the impact of visually appealing and well-designed retail displays on consumer behaviour. When a display captures their attention and engages their interest, shoppers are more inclined to make an unplanned purchases. This underscores the importance of creating eye-catching displays that effectively showcase products and entice customers to indulge in impulse buying, ultimately boosting sales and driving revenue for retailers.

6. Creative and visually appealing displays increase customers’ perception of product quality.

The International Business & Economics Research Journal indicates that creative and visually appealing displays have a direct impact on customers’ perception of product quality. When presented with attractive displays, customers are more likely to associate higher quality and value with the showcased products. The visual appeal of a display can create a positive impression and enhance the perceived value of the items being presented.

7. Interactive displays increase customer engagement by an average of 60%

According to research from Ombori, Interactive displays have been found to increase customer engagement by an average of 60%. This statistic underscores the significant impact of incorporating interactive elements into retail displays. By providing features such as touch screens or motion sensors, retailers can capture customers’ attention and encourage active participation. The interactive nature of these displays not only stimulates curiosity but also allows customers to explore products in a personalised and engaging way. By leveraging interactive displays, retailers can enhance the overall shopping experience, foster deeper engagement, and ultimately drive customer satisfaction and sales.

8. Properly designed retail displays have the potential to contribute to a 5% increase in customer satisfaction.

According to a study published in the Journal of Retailing and Consumer Services, it has been found that properly designed retail displays have the potential to contribute to a 5% increase in customer satisfaction. This research emphasises the significant impact of well-executed displays on customers’ overall shopping experience. By creating visually appealing and strategically organised displays, retailers can enhance customer satisfaction, building positive perceptions of the brand and encouraging repeat visits.

9. Well-designed displays have the potential to increase sales by up to an astounding 540%

According to a study published in the Journal of Marketing, well-designed displays can increase sales by up to an astounding 540% when compared to unorganised or cluttered displays. This statistic emphasises the profound impact of effective visual merchandising on driving consumer purchasing behaviour. A well-designed display, with its strategic layout, attention to detail, and appealing aesthetics, creates a positive shopping environment that captivates customers and encourages them to purchase more.

10. 16% of unplanned purchases are driven by in-store advertising and displays. 

According to the POPA in-store shopper engagement study, 16% of unplanned purchases are driven by in-store advertising and displays. This statistic emphasises the significant impact of well-executed in-store marketing strategies in capturing customers’ attention and driving spontaneous buying decisions through powerful displays and signage.

Conclusion

These statistics provide undeniable evidence of the power of retail displays in influencing consumer behaviour and driving sales. From attracting customers into the store to increasing brand recognition and encouraging impulse purchases, effective visual merchandising plays a vital role in the success of any retail business. By investing in well-designed displays and strategic visual merchandising, retailers can capitalise on these powerful statistics and create memorable shopping experiences that leave a lasting impression on customers.

Remember, retail displays are not just a means to showcase products; they are an opportunity to engage, captivate, and convert shoppers into loyal customers. So, embrace the power of retail displays and elevate your retail business to new heights.