Graham Plumbers’ Merchant
Suite Success on an Island
Three different ranges on one floor-standing display for Graham Plumbers’ Merchant
With the launch of the Alterna bathroom suites, Graham Plumbers’ Merchant sought to effectively promote three distinct product ranges on a single floor-standing retail display.
They needed a solution that not only highlighted each range but also communicated the unique features and technical details of each product in a clear, accessible manner. This display needed to serve as both a visual focal point and an informative guide for customers, ensuring that the technical aspects of each range were easily understood.
To meet this challenge, we designed a triangular, floor-standing hub that created a dynamic, island-style display. This configuration allowed each of the three ranges to be showcased on separate sides of the display, giving each product line its own space while maintaining a cohesive look. The triangular hub also allowed customers to move around the display freely, exploring the different ranges without obstruction.
Positioned strategically, this island display stood out in the busy Graham’s stores, attracting attention and engaging customers while providing a user-friendly way to compare features and access detailed product information.
Our process
Merit managed the complete the fulfillment process, distributing the retail displays and all client products to each of the 121 UK stores. We then installed them in the required location fitting the client’s product, to create the completed display.
This successful roll-out was followed by our “post roll-out” support service. This included holding stock of the display units for any maintenance requirements and new store openings.
