Onduline

A joint dedication to sustainable manufacturing

As the undisputable leader in the manufacturing of lightweight, waterproof roofing sheets, Onduline have been designing innovative roofing and waterproof solutions for almost 80 years.

Manufacturing more than 95% of the world’s production of bitumen sheets, Onduline have been leading the way in the design, manufacture and installation of lightweight roofing sheets made of recycled fibres and bitumen for pitched roofs since its inception in 1944.

Operating in more than 100 countries worldwide and offering high-performance aesthetic waterproofing solutions to their customers, Onduline’s product range includes cladding systems for roofing and under roofing, roof lighting and complete waterproofing.

Now a part of the Ondura Group, an international group focussed on waterproofing solutions for buildings that protect people and their belongings from the elements, the business operates in 29 different countries around the globe, providing “protection above all” to the construction industry, as well as individual projects and DIY enthusiasts.

Finalising the Brief

After collaborating with the Onduline team, Merit Display finalised a design solution for a retail display that exceeded expectations and effectively engaged consumers.

The creative multi-shelf unit featured four sloping shelves designed to securely hold various sheet products, mimicking the roof pitch of installed products. This allowed consumers to visualize Onduline products in situ and view the edges, crucial for both aesthetic and practical reasons. The tiered shelving was stepped to resemble traditional roofing tiles, enabling easy comparison of products.

Quality and interaction were key; the shelf slopes not only showcased the product but also invited tactile engagement, highlighting the quality and lightweight nature of the materials.

The unit featured full-color top and bottom panels with photographic visuals, vivid brand colors, and high-resolution text. A precision-cut, tiered side panel added stability and extra advertising space. Strategic QR code placement within each shelving space offered consumers additional product information.

Aligned with both brands’ commitment to sustainability, each unit included a graphic at eye level, emphasizing the use of recycled and recyclable materials. A statement on the side panel highlighted this dedication: “Just like our bitumen roofing sheets and tiles, this stand is made from recycled materials. 100% recyclable at the end of its life!”

Merit Display was able to design a clean, high-definition and full colour display unit that communicates the marketing message and USP’s of the Onduline brand, alongside several interchangeable product ranges dependant on the retailer’s stock.

Combining high resolution printing and exceptional technical design expertise, the new Onduline display combines the visual presentation of the product alongside the brand USPs and tactile functionality that the customer in this market requires to feel confident in making a purchase.

The sturdy design of the display crafted using out unique MerFlex material that is constructed from 80% recycled material and is 100% recyclable at the end of its lifespan. The final completed retail display is lightweight, durable, and impeccably designed to promote interaction and withstand the challenges of a high footfall retail environment.

Delivered fully constructed to branches around the UK, these retail units are easy to install and give retailers the option to interchange products dependent on stock levels and availability. Initially providing a trial batch to three key retailers, these displays have now been repeat ordered and are in the process of being rolled out to multiple locations around the UK.

To understand more about why Merit Display are market leaders in the design and build of engaging brand experiences and how we can support your business in creating innovative retail displays contact one of our friendly expert team today.

More about MerFlex

This innovative, sustainable material offers the qualities of rigid and foamed PVC together. It combines the surface quality and characteristics of rigid PVC with a reduced weight due to a recycled foamed PVC core. It can be used in harsh chemical environments due to its high chemical resistance.