Nissan
Driving Supercar Across Europe for Nissan
Merit took full responsibility for the project, overseeing every aspect to ensure its complete success from start to finish.
By managing all elements of the process, we aimed to deliver a seamless and effective outcome that not only met but exceeded expectations.
The brief we received included several key requirements that were essential for the project’s success. These requirements were designed to address specific goals and objectives, ensuring the final solution aligned perfectly with the client’s vision and operational needs.
Their brief included the following requirements:
- To create a retail showroom POS display to adhere to the image of Nissan GT-R concept.
- To include a range of accessories to help show the Nissan GT-R videos.
- The vehicle must look like it is situated on road-like tarmac.
- To be installed throughout the UK and Europe, including Russia.
Our Process
Accuracy of delivery dates and timescales was paramount to the Nissan GT-R launch.
Nissan’s comments:
“The results and evaluations were that Merit took full responsibility for the project, to ensure that it turned out to be a complete success.”
“This was right from initial brief stages, when they produced a detailed plan of how they were going to achieve the project, and meet the timescales involved, through to the final installation and completion across Europe.”
“Merit also has the responsibility for the continuous rollout programme of Nissan GT-R displays, as and when we require them.”
