Dorel/Maxi-Cosi
A fully customisable modular display unit
Established in 1962, Dorel is a global leader in the manufacturer and supply of home and juvenile products.
The Dorel juvenile range is synonymous with safety, comfort, innovation, and fun, with well-recognised brands Maxi-Cosi, Quinny and Tiny Love, supported by regional brands such as Safety 1st, Bébé Confort, Cosco and Infanti.
Dorel approached Merit Display when they identified a need to display their ranges of iso-fix Maxi-Cosi baby car seats that would not only attract attention, but also allow each retailer to customise their display to the ranges they stock. Maxi Cosi safe and comfortable car seats and strollers offer new parents a carry solution that covers that important first ride home from the hospital through to strolling together in the park, and every moment in between.
As an essential purchase for each new parent looking to transport their child in a car, communicating quality, safety and comfort was a key consideration of the project, as well as ensuring the display allowed for tactile shoppers to interact with the products prior to purchase.
It was also essential that the branding was clear and highly visual. As a market leader, the build quality of the display and the Maxi-Cosi branding needed to accurately reflect the company and the product range and ensure consumers were able to trust in the attention to detail of both the display and the products on offer.
The Solution
This challenge required a level of collective design work with the client regarding their design needs and the specifications required to display multiple products…
After a successful briefing, Merit Display created a modular display unit with various configurations, easily assembled, modified, or disassembled for retailer showrooms. The design featured display boxes tailored for different products, forming a seamless unit. The central display showcased two Maxi-Cosi iso-fix bases with angled shelving and a sliding shelf system for customer interaction, offering both visual and tactile product engagement.
Surrounding these were additional display boxes for Maxi-Cosi seating options, each tailored for specific sizes to maintain visual consistency. The lower sections of each unit included sturdy base units for branding, featuring the Maxi-Cosi logo and the text “we carry the future.” These bases could be joined for varied display lengths without losing visual appeal and were color-matched to the brand palette for consistency.
Each display box was backed with a blue Maxi-Cosi graphic, matching the base units for added visual interest. To ensure durability, the units were protected with clear plastic cover panels, safeguarding the base and front edges while providing space for pricing labels.
The final modular design not only gives visual flexibility to the display, but it also provides a harmonious buying experience with the Maxi-Cosi ranges, with parents able to pick and choose from several base and car set combinations to find the one that perfectly suit their needs.
To support the installation of these unique retail units, Merit Display were able to provide Dorel with a bespoke online configuration tool that gave their sales and marketing teams the ability to design and order the correct modular units to produce the perfect retail display for their space.
Initially provided to key retailers across the UK, these innovative retail displays have now been successfully designed, supplied, and installed by Merit Display in over 80 retailers around the country.
To understand more about why Merit Displays are market leaders in the design and build of engaging brand experiences and how we can support your business in creating innovative retail displays contact one of our friendly expert team today.
